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5 Steps to the account-based marketing

Account-based marketing or shortly ABM (not to be confused with job creation scheme) is the approach in which campaigns deliberately to a handful of potential target customers judge. The approach has both advantages for the internal organization as well as with respect to the engagement with the target customers: personalized because campaigns are through close coordination between sales and marketing significantly more targeted and therefore highly.

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Dom Nicastro | April 03, 2020

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