Connecting the dots in the customer journey

Customer loyalty is no longer based on price or product. Instead, their loyalty lies with companies that provide the best customer experience (CX). According to the 2017 Gartner Customer Experience in Marketing Survey, in two years’ time, 81% of marketers expect to be competing mostly or completely on the basis of CX. With that, if companies cannot keep up with increasing customer demands, it’s very likely they’ll lose customers. Enterprise tech companies today are dealing with more challenges than ever in creating a seamless CX throughout the entire customer journey from marketing and sales, to product, to customer service, and beyond.