Yesler Partners with FunnelWise to Deliver B2B Marketing Revenue Analytics

Yesler, a full-service B2B marketing agency, announced today that it has partnered with FunnelWise®, a SaaS solution that delivers unique insights into an organization’s revenue-driving activities.Marketing and sales teams face increased pressure to generate demand and exceed revenue goals; accordingly, their reliance on analytics software to measure and forecast growth is on the rise. The partnership between FunnelWise and Yesler combines best-in-class revenue analytics software with B2B expertise in strategy, martech consulting, and digital marketing to deliver end-to-end revenue analytics solutions and services.“Our roots in martech and analytics made the decision to partner with FunnelWise a no-brainer,” said David Jones, President of Yesler. “Integrating FunnelWise into our arsenal of services enables us to continue our mission to shift the status quo in B2B marketing toward a focus on real results—revenue, relationships, and return on investment."FunnelWise integrates with marketing automation and customer relationship management (CRM) technologies to provide complete visibility into marketing and sales data and to determine the right actions to achieve results-- allowing B2B companies to measure and forecast the marketing and sales activities that improve sales velocity and drive revenue. The partnership with Yesler provides companies with a strategic service partner to support the FunnelWise implementation, including diagnosing and triaging operational inefficiencies between sales and marketing and developing the strategies that promote revenue maturity.