2018 Digital Marketing Webinar

“Adversity gives birth to greatness,” the Buddhist philosopher Daisaku Ikeda once said. If there’s any truth to that mantra, then the many challenges we’ve faced this year may pave the road to a brand new renaissance of rapid growth and cross-category innovation. In our most hopeful consumer report to date, Suzy CEO and Founder Matt Britton will leverage valuable new insights from our market research platform — including video of real, one-on-one consumer interviews from on-demand network of screened and verified consumer — to unravel the perfect storm of circumstances that brands can use to break out of category silos, create all-new business opportunities, and connect to consumers more meaningfully than ever before.

This session is a recording of the live keynote presented at ChatFunnels ABE Summit 2022 We are living in an uncertain and interesting time. This is not about the effects of Covid but more on post covid economic climate including high inflation, budget cuts, layoffs and recessionary signs. This is going to change how leaders think about their entire go-to-market. Hear from Jon Miller on his strategies to prepare for the future.

About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands Who Killed It with Localized Content Str

Stefanie Neer started at Drift to lead all things ABM back in May. While it’s only been a couple of months for a seasoned ABM leader like Stefanie, it’s been plenty of time to dream up a polished ABM roadmap for the second half of the year. Plus, by working closely with Ottavio Dattolo and Drift’s Demand Gen team, she’s found a way to execute ABM campaigns effectively, cross-functionally and at scale. Now the two are ready to share everything they’ve learned over the past couple of months working together with you!