2019 Trends in Account Based Marketing

Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data — to ensure equitable territories that means your sellers hit their numbers.

Watch this webinar to witness the future of marketing attribution. We’ll introduce NEW Engagement Minute Attribution powered by Engagio Dash to demonstrate what true Sales and Marketing activity attribution looks like for generating revenue. In addition, we’ll outline how engagement minute attribution can be used to examine the key activities that create engagement by team and how to optimize these activities to drive positive business outcomes.

Marketers face a multi-pronged attack with the end of third-party cookies, increased privacy regulations, emerging channels, and skyrocketing buyer expectations— making it harder to develop effective media strategies. As 43% of companies struggle with a lack of automation, 42% with a lack of data, and 41% with cross-channel performance measurement*, learn how leading B2B leaders are keeping media performance at par, according to a recent Forrester Consulting study commissioned by Sprinklr.

Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable webinar, and learn how to create high-converting lead magnets that: Progressively profile your prospects and give you data to support them on their buying journey Educate prospects on your solutions and give you a healthy bump in average order value (AOV) Move your leads from marketing qualified leads (MQL) to sales qualified leads (SQL) and increase your sales conversations Address objections early so your sales department can convert more prospects into happy customers