3 Strategy Rules for Driving Effective Lead Generation

A B2B marketer’s life is often focused on creating killer campaigns, generating leads and developing content to fill the top of the sales funnel. Unfortunately, that is why many B2B marketers are so busy, yet have only a small percentage of revenue, if any, that they can attribute to their activities. Why? Without a solid Demand Generation Strategy – lead generation is nothing more than a bunch of tactics that attempt to build pipeline, ineffectively.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Building and Scaling your B2B Marketing Media Engine

B2B marketers are in the age of demand gen. And that means your teams have to behave a bit like media companies. That's because it’s the best way of delivering and scaling consistent, high-quality create-demand content. Because let’s be real - the days of lead gen are behind us.
Watch Now

CRM and Marketing Automation Integration Best Practices

Part of reaching your target market is using the right tools. Most marketers agree that marketing automation is one of the most effective. But if you really want to be a savvy marketer, integrating your CRM into your marketing automation is the next step. When you use your CRM and marketing automation tools together, you can convert more leads and accelerate your business growth. How can marketers leverage their tools with strategy, talent, and imagination to achieve remarkable outcomes for their businesses and their customers?
Watch Now

How to Achieve KPIs for Beer Clarification

Beer production managers today are held to various key performance indicators (KPIs) to ensure process efficiency, product quality, safety, sustainability and OPEX But with today’s changing environment and beer production challenges, how can you effectively meet your goals? In our webinar, “How to Achieve KPIs for Beer Clarifica
Watch Now

Deliver Stand Out Experiences Across the Buyer’s Journey

During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out but start conversations, build trust and deliver value, resulting in more revenue. Hear examples of successful campaigns to: Drive Interest Engage prospects Accelerate pipeline Onboard customers Increase renewals
Watch Now