MarketingProfs
Account-based marketing ABM programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
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Lattice Engines, Inc
Like most marketing teams, you are likely looking to scale your ABM efforts. Today, with increased buyer demands, disconnected data sources, and advances in AI - a unified customer data center is critical to running account-focused marketing programs at scale. Learn how Adobe, Informatica and Masergy used artificial intelligence to scale their account-based marketing efforts.
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During the pandemic, Vya’s main sources of demand, events and direct mail, essentially collapsed. Website form fills declined dramatically.
How did Vya adapt? Vya’s sales and marketing team went all in on Person-Based Advertising (PBA).
By building a person-based strategy that aligned marketing to the sales organization, it helped ensure that marketing was able to effectively support a unified outbound process.
Martha France, VP of Sales and Marketing at Vya, joins Joe McNeill, Influ2’s CRO to discuss how sales and marketing can align on accounts to drive pipeline growth.
Vya is a B2B end-to-end marketing resource management platform for businesses that need to distribute their marketing materials across a widely distributed salesforce and enable customization at the local level.
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Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey?
Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.
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