Engagio
Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar with the American Marketing Association to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.
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Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald.
Some lead magnets are far better than others.
And good lead magnets should do much more than attract your prospects and collect leads.
Join us for this practical and actionable webinar, and learn how to create high-converting lead magnets that:
Progressively profile your prospects and give you data to support them on their buying journey
Educate prospects on your solutions and give you a healthy bump in average order value (AOV)
Move your leads from marketing qualified leads (MQL) to sales qualified leads (SQL) and increase your sales conversations
Address objections early so your sales department can convert more prospects into happy customers
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BrightTALK
In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula.
Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.
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Salesintel
In this recap of the webinar presented yesterday by SalesIntel’s CEO, Manoj Ramnani and Mintigo’s Vice President of Marketing, Nida Chughtai, you’ll learn the following:
- Historical challenges of expanding into a new market
- Techniques to identify new accounts more likely to convert
- Using intent data to get a better understanding of your expanded audience’s needs
- Identifying the right people in the buying group to immediately engage
- How to surface the correct buyer in marketing automation and CRM
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