The basics of using multi-channel nurturing to turn anonymous and known leads into customers.
Account-based marketing is one of the hottest topics in B2B, but concrete examples of how to put it into practice to drive real-world ROI are hard to find. If you’re looking for a step-by-step blueprint for ABM success, you won’t want to miss this webinar with David Cowings of RingCentral. Cloud-based business communications is one of the fastest-moving, most competitive markets in B2B. Even though they are leader in the field, RingCentral knew they could get much more value from inbound leads with an ABM approach. And they were right. The program generated significant, direct, measurable results including: - 2.3x increase in percentage of actionable inbound leads - 6x increase in lead-to-account match rate - And several others! David Cowings is RingCentral’s Chief Marketing Technologist and the architect of this highly-successful program. In this webinar, David will show you in detail what RingCentral did and how they did it. You’ll learn: - The specific lead-routing and CRM problems RingCentral needed to solve and how they identified them - The steps they took to implement account-based marketing using their existing CRM - A clear illustration of the “before and after” - Solid ROI data expressed in real numbers - Specific takeaways for B2B demand-gen marketers who want to emulate their success
Account-based marketing (ABM) is rapidly changing the way marketing departments communicate, personalize content, and target ads. Knowi, who provides a business intelligence platform for the enterprise, wanted to take advantage of these advancements and align their tools with their ABM strategy. They used Metadata’s improved targeting within their Ideal Customer Profile (ICP) to increase high quality conversions and drive new revenue opportunities. In this on-demand webinar we explore Knowi’s story, share a blueprint for a closed-loop ABM process, and outline highly effective steps you can take to implement your ABM program.
Sales for Life
Hit Your Revenue Goals in 2019 with Account Based Marketing Account Based Marketing is a proven B2B strategy that helps Sales and Marketing align strategy, scale personalized outreach, and exceed quota. Join Heidi Bullock, CMO of Engagio, and Jamie Shanks, CEO of Sales for Life, as they reveal how to use ABM techniques to meet your numbers.