5 Fresh ABM Tactics To Engage Your Target Accounts

70% of a buyer’s journey is complete before they even reach out to sales. What’s more – only 5% of a customer’s time is spent with a sales rep during their buying journey. So how do you understand your buyer and make the most out of every interaction? By using Drift and 6sense together, of course. With Drift and 6Sense, you can gain insight into your buyer’s journey and deliver a personalized solution sure to speak directly to their needs. Join us for a tactical workshop on November 16th, to learn how you can harness both Drift and 6Sense together to grow revenue. During this workshop, we’ll show you how to set up the integration and some plays you can put into action to get the most out of every interaction.

If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.

Get expert tips on reducing marketing waste and increasing efficiency with guidance from top ABM experts Mani Iyer and Sean Zinmeister.

Content is what many B2B marketers do all day – briefing, researching, writing, promoting, analysing, reporting... It's a never-ending cycle looking for the next bit of killer content to keep the wheels of your marketing turning. So how do you get this process right and a create a continuous flow of content that meets your demand generation objectives, is enthusiastically received by sales and puts your brand in the best possible light? In this webinar, we'll examine how to streamline your content strategy to create a virtuous circle of great content that meets your various objectives, on time and on budget.