5 Ways to Action Intent Data Today

SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign. Below you can view the webinar recording and slide deck used. In this recap webinar, you will learn about: Generating and prioritizing your target accounts,Identifying your buying committee and getting their PII (personal information).

While marketing actions have traditionally focused on interacting with individual leads, sales success has always been focused on accounts and the buying groups within them.In reality, success at scale requires that sales and marketing work together as a unified team on a unified concept of what they're really going after.

While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns. That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small. It's time to consider a niche marketing approach that brings in the prospects that actually convert.

Join Uberflip, BrightFunnel, and Terminus for a live webinar to learn how you can scale your ABM campaigns without creating tons of brand new content assets. Plus we'll share examples of real B2B campaigns that are actually working to get the attention of target accounts.