Account Based Marketing might be an industry buzzword, but what is a true ABM strategy?
In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs.
It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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The Streaming Network Webinar Software
Have you ever wondered, what exactly does your Business Development team think about the leads you giving them? Are they truly valuable, or are they dead leads? What is the real conversion rate between your webinar attendees and real leads who end up buying your product or service? You can have the best content webinar strategy, coupled with the strongest webinar platform, but if you are not sending your sales team the right leads, you are wasting your time (and money). In order to close this gap between marketing and sales, start leveraging an Account-Based Marketing(ABM) strategy.
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Infer Inc
Get expert tips on reducing marketing waste and increasing efficiency with guidance from top ABM experts Mani Iyer and Sean Zinmeister.
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Would you be surprised to learn that most unsuccessful ABM programs fail before they’re even launched?
Creating an effective, scalable account-based strategy is a complex journey that requires trustworthy data, aligned KPIs, and buy-in across your entire go-to-market organization. It won’t happen overnight.
But after helping customers launch tens of thousands of ABM campaigns, we’ve identified a few key spots where things tend to fall apart.
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