Pardot
Account-Based Marketing has three parts: strategy, tools, and processes. In order to leverage a successful ABM strategy, you need all three. Partnering with the right tool can successfully launch your ABM strategy and jumpstart the process of identifying and engaging with targeted accounts. Marketing automation is one of the tools that can help you unite your sales and marketing teams and streamline your lead generation and lead management process.
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Engagio
The EU's new General Data Privacy Regulation (GDPR) has created waves of uncertainty among B2B marketers working to understand its implications for marketing – and sales – outreach. And, GDPR is just the tip of the iceberg; data privacy regulations continue to expand and evolve worldwide. If you aren't affected by GDPR, you'll probably still need to make some changes.
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B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy.
This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.
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The last few years have seen the business world adjust to remote-first with incredible rapidity, leaving many scrambling to adjust their methods of communication. While this has posed a significant hurdle for some, service divisions have been uniquely prepared for this change due to the prevalence of voice in their day-to-day op
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