ABE in a Downturn: How to Use Account Intelligence to Do More with Less

Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it. In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.

B2B Marketers are creating buzz around Account-Based Marketing (ABM) and its potential as a growth strategy. They are seeking out information that will help them distinguish fact from fiction and how to achieve results. Marketers are looking to learn from the success of peers, industry research, and data to guide them towards the best tools and strategies for account-based marketing. Ultimately, knowing the industry standard and learning how your results measure up is imperative.

The right word used at the right time can energize deals and differentiate you. But one wrong word, can be a deal killer. The most important tool salespeople have to engage buyers and standout in a noisy marketplace is word selection: words they use (and don’t use). Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different! for a masterclass on word selection.

You’ve heard the hype Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this session, we will present actual examples of how Engagio used proven ABM techniques to quickly go from 0 to 36% of pipeline and increase account engagement by 4X. Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.