DiscoverOrg
ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.
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2023 will be a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers while navigating a turbulent economy. The character and work of CX teams will transform as the nature of CX competition and the CX tech market change around them.
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Lattice Engines
Join this webinar with Engagio and Lattice Engines to learn:
• How important ABM and ABE are, and why marketers are moving towards this trend
• How predictive analytics and data can enable you to drive ABM and ABSD at scale
• How companies like EMC, CDW, Dell, HootSuite have done it successfully
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Pushed into a (wholly) digital way of working by COVID, B2B sales teams needed to work with and rely on marketing more than ever before to find new opportunities and close revenue. Now with the threat of an economic downturn, this symbiotic relationship will be even more important.
Delivering an amazing customer experience means going beyond alignment. And requires restructuring teams, processes, and measures of success. To get ahead, teams need to blow away silos, and build based on customer experience vs. internal views or politics.
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