ABM AND THE MAGIC OF INTENT DATA

Join this webinar with Engagio and Lattice Engines to learn: • How important ABM and ABE are, and why marketers are moving towards this trend • How predictive analytics and data can enable you to drive ABM and ABSD at scale • How companies like EMC, CDW, Dell, HootSuite have done it successfully

Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.

Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data — to ensure equitable territories that means your sellers hit their numbers.

Today salespeople face a challenging reality – B2B buyers are increasingly adopting a digital self-service approach. Data sourced from Forrester B2B Buying Studies and online surveys conducted by Forrester have detected that 67% of buyers prefer not to interact with a sales rep and 61% prefer to gather information on their own. Yes, customers continue to shift to online channels for their transactional purchases. But the fact is that when making critical purchasing decisions, B2B buyers still rely on human relationships with sellers. In this on-demand webinar, Guest Speaker and Forrester Principal Analyst, Seth Marrs, will be talking to Upland Altify Managing Director and Strategic Consultant, Travis Hill, to discuss why strategic account planning matters, how it helps you increase revenue, and improve sales velocity across your most important accounts.