ABM AT SCALE

A customer-first approach helps brands to create a loyal customer base by making them feel belonged. Over 70% CX leaders struggle to provide this experiences to enhance customer loyalty. Brands that lead in CX have 7x more customers who purchase from them. In this fast-moving competitive world, customers do not buy just products, they buy experiences and their loyalty is a by-product of the experience the brand delivers. Understanding customers’ demands in this new phase of digital era is crucial for the success of brands. If your brand doesn’t do it right, your competitors might!

Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Access our first Online Forum of 2019 available on-demand through June 15 where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip.

Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. Now that we know ABM is here and transforming marketing, what can marketers expect in the future?

Annual planning is upon us-are you ready? Regardless of where you are in your Account-Based Marketing journey, this time of year is key to a successful, targeted strategy. There are key areas you want to consider and address to ensure you get the most out of your ABM strategy in the coming year!