ABM AT SCALE

July 29, 2021 | 1:46AM

Account-based marketing (ABM) is changing the way B2B companies approach demand generation in 2016. Are you doing ABM right? Join Kwanzoo CEO Mani Iyer and OMC|BlueKai Expert and Senior Product Executive Niraj Deo as they explain OMC and partner ABM capabilities, how they fit into the 6-Step ABM Execution process, and how to build an ABM solution stack that delivers results.
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Spotlight

Getting to the Sales Ready Lead High performance marketers recognize that getting to the sales ready lead is the ultimate goal. While often viewed as a B2B challenge, B2C marketers that work with sales teams or indirect channels share the same goal – sales ready leads that optimize revenue thr


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