Are supply chain issues wreaking havoc on your bottom line? Maybe you’re not sure how to market your product when you don’t actually have it available, thanks to production or shipping delays?
During our August webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Josh Snyder, will be exploring how global enterprises can stay relevant and best use their marketing efforts – even in the midst of supply chain breakdowns.
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As B2B marketers, a downward trending line on an advertising performance graph can signal that the proverbial sky is falling. No one loves how that feels. We get it. We are B2B marketers, too.
We recently hosted a standing-room-only webinar designed to help you do big things with your ad campaigns in 2023 and beyond. Our very own Digital Media guru, Riley Gilstrap, walked marketers through 2023 trend lines, best practices for ad design and targeting, ways to gauge budget efficiency, and how to watch your campaigns soar.
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Rollworks
The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.
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Crownpeak
Prospect inboxes are crammed with sales messages claiming to offer the next big thing. Increasing touch volume has been the go-to strategy for marketing and sales teams to increase engagement. It’s a vicious cycle of more volume and less connections. So how do you make sure your message is breaking through the noise and attracting your audience’s attention?To successfully build a relationship with a prospect, Marketers need to be smarter than ever by creating 1:1 journeys that use scalable, data-driven strategies and technologies. Teaming up with sales is only the beginning to successful ABM – these campaigns need to be agile, scalable, and executed effectively to maximize impact.
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