ABM Doesn’t Work Without Good B2B Data

In this webinar - Suzy CEO and Founder Matt Britton and Piers Fawkes, founder, and editor-in-chief of PSFK, will dive into how the modern workplace may be reimagined in the years to come. Using the latest research from Suzy’s real-time platform, we’ll explore how consumers are reacting and adapting to a disrupted work environment, emerging trends in remote work, and how I.T. decision-makers, the unemployed, and workers across different generations are shifting their perceptions of what work is.

Artificial intelligence and machine learning are revolutionizing the way we market to our customers, and no strategy is more perfectly positioned for it than account-based marketing. B2B marketers know that ABM can yield significantly higher conversion rates than traditional marketing, and can deliver a much more deeply personalized customer experience. With AI powering their ABM strategy, B2B marketers can get insights into their prospects’ levels of engagement and the success of their campaigns.

Delivering a personalised customer experience is essential to business growth, so it’s no wonder that an Account-Based Marketing (ABM) strategy is crucial to ensuring alignment between your sales and marketing teams. On 14th February 2023, our Head of UX, Dominic Whittington, and Content Manager, Mellisa Hutchins, delivered a webinar, in which they shared practical tips on how businesses can implement a successful ABM strategy, looking at understanding your customers’ needs and effectively optimising and reporting on your campaigns.

You don’t turn off your CRM. So, why would you turn off your account-based marketing program? This recorded webinar walks through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. The webinar helps marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.