ABM for Key Accounts: Moving Up from a One to Many Approach

In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., shares how salespeople can leverage ValueSelling techniques and the ValuePrompter tool, alongside their marketing team’s ABM campaign, to win bigger deals.

Email is one of the most popular marketing channels because it works! It is still a very effective tactic to create engagement and reach your buyers. Join Engagio and LeadGnome in this 45-minute webinar to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.

Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up. Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023. Join our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con