ABM for Sales: Double Your Deal Size

Account-based marketing is a powerful way to engage B2B buyers. From an elementary level, ABM is a marketing strategy that concentrates resources on a specific set of target accounts. In all cases, it uses personalized campaigns designed to engage a client or prospect. Sounds like a great case for email, right? Not so fast. ABM goes well beyond the inbox. With 85% of marketers saying ABM delivers higher ROI returns than any other marketing approach, it should be a major part of your marketing arsenal. This free webinar provides a look at strategic ABM tactics that can lead to shorter sales cycles, clearer ROI and fewer wasted resources and marketing dollars.

Sales leaders have great influence on the success of their organisations. To be an effective leader requires certain attitudes and skills, different from the ones that drive success as individual contributors. ZoomInfo’s successful culture of growth depends on investing real time and resources into developing sales leaders. In this webinar, Ryan Oosterveld (Head of New Business, EMEA) and Phil Nagel (Sales Manager and Lead, Canada) will discuss data-driven ways they adopt to improve the performance of sales teams, and how they channel that success into coaching sales reps to make the career leap into sales management.

Your revenue engine works best when sales and marketing are working in lockstep, yet for many organizations, this is just a dream. Their tools, tactics and workflows stand in the way of making this fantasy a reality. In this presentation, we'll share how top performing teams are using modern B2B strategies to align and drive more revenue. Engagio and DiscoverOrg cover: How to get actionable account intelligence and deliver it to your sales team.

For decades, sales reps have been targeting prospects at the account level. So, why has “account-based marketing” (ABM) only recently become the hottest trend in SaaS sales and marketing? ABM experts believe its a lack of alignment between teams. Hear experts from SiriusDecisions, Engagio, and InsideView as they share how to help your sales and marketing teams attack the right accounts, in the right way together