ABM in a GDPR World Webcast Replay

Customer experience is critical to a company’s brand and, ultimately, its bottom line. With buyers choosing when and how they move through the buying cycle, it’s more important than ever to focus on meeting and exceeding their needs at each stage. Enter AI and Account-Based Marketing. While still an emerging technology, AI is already giving marketers the power to stay one step ahead of their customers and implement highly targeted strategies like ABM to guide them into the sales funnel.

In this webinar you will hear how our customers lean into data for account selection, and channel activation. See how one marketer yielded a 28% increase in MQLs and improved ROI by 32%. Another marketer generated 133% ROI on their ABM campaign strategy by “looking within”!

In its essence an ABM strategy involves identifying high-value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs. It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.

Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production. Begin your journey with People.ai’s 5-step plan: Automate data capture Establish the right KPIs to track Create leaderboards to visualize results & act Proactively tune your “sales production” engine Enterprise digital performance management