We hear a lot about creating personalized experiences for buyers from a marketing perspective, but we often forget about how important it is for sales, too.
Account-based selling is all about putting more energy into the accounts that give your company more revenue. Because who doesn’t want that?
On May 19, we’re joining forces with 6sense to give you the simplified account-based framework your sales team needs.
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MarketingProfs
With the new year upon us, marketers are in the midst of channel analysis and strategy planning. We all know that ABM works, but you may run into hurdles if you're looking at the wrong measurements of success. So, what KPIs should you be paying close attention to when optimizing for both precision and scale?
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Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach. However, there is a great deal of information and guidance to help you get started and improve what you’re doing today.
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Customer experience continues to be a hot topic as enterprises wrestle with disruptions stemming from new business priorities and changing customer expectations. Join this complimentary panel discussion as Gartner CX experts explore key trends and recommendations that will help you shape your CX strategy for 2023.
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