This session is a recording of the live keynote presented at ChatFunnels ABE Summit 2022
We are living in an uncertain and interesting time. This is not about the effects of Covid but more on post covid economic climate including high inflation, budget cuts, layoffs and recessionary signs.
This is going to change how leaders think about their entire go-to-market. Hear from Jon Miller on his strategies to prepare for the future.
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slideshare
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
- Implemented a successful field marketing model
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Demandbase
Annual planning is upon us-are you ready? Regardless of where you are in your Account-Based Marketing journey, this time of year is key to a successful, targeted strategy. There are key areas you want to consider and address to ensure you get the most out of your ABM strategy in the coming year!
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B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy.
This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.
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