ABM Pretargeting Best Practices

How do content marketers move from simply creating content to creating content experiences? And how do we create content experiences that make sales part of the process? The role of content for content marketers and sales is shifting. We’ve invited Samantha Stone, Founder & CMO at The Marketing Advisory, and Mark Bornstein, VP of Content Marketing at ON24, to explore the challenges that lie ahead to help you prepare.

The majority of sales leaders consider social selling and account-based tactics essential to their process-64% say they couldn't live without them. And there's a reason for this. Gone are the days when sellers pressured buyers into making purchases. Today, buyers are more informed than ever before and rely less on sales professionals to make buying decisions. In this session, Jamie Shanks outlines proven social selling and advanced account based strategies to reach buyers earlier in their journey and win high-value accounts at scale.

How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. Watch Rena Gadimova, Sr. Global Content Strategy Manager, present her webinar, Industry Success: Bring Your Content and Demand Generation Teams Together.

Account-based engagement requires successful collaboration between sales, marketing and customer success. But far too often, sales and CS are overly dependent on marketing to drive ABE strategy. Join Revenue.io Commercial Sales Manager Jake Spear and Chief Marketing Officer William Tyree for a session focused on 5 ways that sales can proactively work with marketing to ensure that they have what they need to not only win deals, but maximize the lifetime value and growth potential for each customer.