ABM Webinars: When Sales & Marketing Speak The Same Language

Have you ever wondered, what exactly does your Business Development team think about the leads you giving them? Are they truly valuable, or are they dead leads? What is the real conversion rate between your webinar attendees and real leads who end up buying your product or service? You can have the best content webinar strategy, coupled with the strongest webinar platform, but if you are not sending your sales team the right leads, you are wasting your time (and money). In order to close this gap between marketing and sales, start leveraging an Account-Based Marketing(ABM) strategy.
Watch Now

Spotlight

A complete, soup-to-nuts lead generation tool to help you create interest, gain contact information, and generate leads. Choose from four 7-piece packages containing everything you need to offer beautiful, full-color, FINRA-reviewed digital handbooks as an incentive-based lead generation tool.


OTHER ON-DEMAND WEBINARS

State of the Consumer: The Future of Work

Suzy

In this webinar - Suzy CEO and Founder Matt Britton and Piers Fawkes, founder, and editor-in-chief of PSFK, will dive into how the modern workplace may be reimagined in the years to come. Using the latest research from Suzy’s real-time platform, we’ll explore how consumers are reacting and adapting to a disrupted work environment, emerging trends in remote work, and how I.T. decision-makers, the unemployed, and workers across different generations are shifting their perceptions of what work is.

TechXpla Webinar : Account Based Marketing for B2B Technology Business by Ajit Joshi

TechXpla Webinar : Account Based Marketing for B2B Technology Business by Ajit Joshi If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is. If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is now being adopted at a much larger scale than ever before.

When Inbound Isn’t Enough

engagio

Gone are the days when you could publish content and the leads would come flowing in. Most B2B marketers have found that relying solely on inbound tactics will not help them meet their revenue targets. In order to achieve the growth you desire, you must partner with sales, target the right accounts, and develop an outbound strategy. Join this webinar with Heidi Bullock, CMO of Engagio, to learn how to apply best practices from demand generation to implement a successful ABM strategy for predictable revenue.

What You Need to Know About Account-Based Marketing

Uberflip

Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization. It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action. In this webinar, we share the key elements you need to succeed with your ABM strategy. You will learn: - How to define your target accounts - How to use ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns.

Spotlight

A complete, soup-to-nuts lead generation tool to help you create interest, gain contact information, and generate leads. Choose from four 7-piece packages containing everything you need to offer beautiful, full-color, FINRA-reviewed digital handbooks as an incentive-based lead generation tool.

resources