ABMifying Your MarTech Stack

ABMifying Your MarTech Stack
Are you using your MarTech stack to its greatest potential? When it comes to ABMifying your stack, there’s a good chance you already have the tools - the question is how to put them together. Integrating your CRM with RollWorks is a good start, and there are so many other ways to ABMify with platforms like Bombora, Crossbeam, Postal, and more!

In just one quarter, Crossbeam, a RollWorks customer, was able to use the simple combination of Salesforce, Marketo, and RollWorks to see a 64% shift in accounts from “unaware” to “engaged” and see 18 influenced opportunities from high-level accounts.
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OTHER ON-DEMAND WEBINARS

How to Run a Killer Account Based Strategy with Paid Media and Behavioral Intent

Metadata

Join Metadata CEO Gil Allouche and LeadSift CEO Tukan Das in this on-demand webinar as they show how to leverage behavioral intent data and automatic account-based advertising to generate pipeline and revenues for your target accounts.
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ABM Pretargeting Best Practices

SalesIntel

SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign. Below you can view the webinar recording and slide deck used. In this recap webinar, you will learn about: Generating and prioritizing your target accounts,Identifying your buying committee and getting their PII (personal information).
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ABM – How to Advance From Pilot to Program

The Mx Group

If you have questions about ABM, you’re not alone. Watch this webinar with SiriusDecisions Senior Research Director Jonathan Tam and The Mx Group Senior VP Tony Riley as they discuss how to determine where you are on the Demand Spectrum and provide real-world insights about how to implement an ABM pilot (or improve your current ABM program). You’ll learn about SiriusDecisions’ Demand Spectrum framework and how to “start where you are” with ABM, improve your plans along the way and measure your success to gain buy-in.
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How to Build a Customer Centric (CX) Strategy in B2B

Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty. In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.
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