Accelerate Sales with Great Lead Nurturing

In this 30-minute webinar, we will identify lead nurturing best practices and how marketing automation can increase results.Optimizing lead nurturing is not dissimilar to content marketing to generate leads. Provide information of value and work on answering customers' and prospects' questions to help them through the buying process rather than selling to them.
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Spotlight

Increase brand visibility, in¬uence buyers, and grow site tra c by serving display ads to users at your B2B target accounts. Kwanzoo’s account-based (ABM) advertising solutions uniquely integrate display advertising, MAP/CRM and IP-based targeting technologies. Buy media e ciently and deliver engagi


OTHER ON-DEMAND WEBINARS

How to Turn ABM Buzz Into Business Results

Avention

In this session, guest speaker Laura Ramos, VP and Principal Analyst at Forrester Research, will take a close look at the forces fundamentally changing the vendor-customer relationship and how account-based marketing (ABM) strategy, processes, and thinking are instrumental to the next step in B2B marketing and sales modernization. Avention CEO, Steve Pogorzelski, will share examples of customers who have achieved account-based sales and marketing success by aligning around one source of customer data truth and leveraging account and contact insights to create compelling engagement.

WEBINAR Launch of LeanData Clarity

LeanData

Savvy marketers long have dreamed of being able to take action directly from their reports. Now they can. You’re invited to join LeanData Chief Marketing Officer Adam New-Waterson for a can’t-miss webinar as he shares an unprecedented approach to reporting.This is a chance to get a first look at a smarter way of thinking about how marketers can prove their impact on business: LeanData Clarity. Learn how you can increase target account coverage by analyzing quality versus quantity in your marketing campaigns.This webinar will show you how to become a marketing trailblazer by:Giving you complete trust in your reporting Being able to take action on your insights Creating more pipeline and closing more bookings For companies taking an account-based approach to growing their business, LeanData Clarity is a must-have solution.

Advanced Segmentation Strategies for OmniChannel Marketing Precision

Neustar

In this Webinar, Neustar’s Vice President of Research & Analytics, Ken Inman will share Neustar's revolutionary approach for harnessing customer data and predictive analytics to develop rich audience profiles and gain actionable insights that power strategic marketing initiatives. Common segmentation approaches, data sources and analytics techniques, and what makes Neustar’s methodology unique. What it takes to create a successful segmentation system for customer analytics and insight. The infrastructure needed to support actionable, cross-channel marketing strategies and tactics. How an advanced segmentation methodology that combines first and third party data can optimize campaign effectiveness and marketing precision.

Double your Inquiry-to-Close Rate with Next Generation Demand Funnel

Jim Bell, CMO of Jaspersoft and winner of the “Return on Integration (ROI) Award at the SiriusDecisions Summit 2014,” will tell his story of how Jaspersoft was able to get more out of the money they were spending on marketing while lowering their investment cost. Establishing your funnel means creating a systematic framework to guide all future marketing and sales efforts. Ideally, marketing and sales departments should work together to bring all qualified sales through their sales process, from lead to prospect to customer. The demand funnel was started with a focus on improving alignment between sales and marketing. But how do you operationalize and report on it? If all we do is toss leads over the fence to sales, we don’t have insight into what stage those leads are in the buying cycle.

Spotlight

Increase brand visibility, in¬uence buyers, and grow site tra c by serving display ads to users at your B2B target accounts. Kwanzoo’s account-based (ABM) advertising solutions uniquely integrate display advertising, MAP/CRM and IP-based targeting technologies. Buy media e ciently and deliver engagi

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