B2B marketers are in the age of demand gen.
And that means your teams have to behave a bit like media companies. That's because it’s the best way of delivering and scaling consistent, high-quality create-demand content.
Because let’s be real - the days of lead gen are behind us.
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Pushed into a (wholly) digital way of working by COVID, B2B sales teams needed to work with and rely on marketing more than ever before to find new opportunities and close revenue. Now with the threat of an economic downturn, this symbiotic relationship will be even more important.
Delivering an amazing customer experience means going beyond alignment. And requires restructuring teams, processes, and measures of success. To get ahead, teams need to blow away silos, and build based on customer experience vs. internal views or politics.
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De nombreuses entreprises françaises ont déjà transformé leurs processus commerciaux en dématérialisant le parcours de signature des contrats de ventes, devis, bons de commandes et autres documents. En choisissant des solutions de gestion des contrats intégrées à votre CRM Salesforce, vous gagnez encore plus de temps : Envoyez v
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Today, more customers than ever are shifting to digital. Even late adopters of the digital trend in 2019 are being forced to use digital in 2020. That means that organisations must prioritise their digital experiences. Digital strategies may involve both enhancing existing applications and building new digital interactions. In this new, fast-paced digital world, ensuring security, agility and extraordinary customer experiences are all critical.
The way you choose to implement customer identity services like account set up, identity verification, secure customer authentication and a unified customer profile play a critical role in reducing abandonment rates, acquiring new customers, increasing product cross-sells and driving revenue.
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