Account Based Content: 4 Way To Personalize the Buying Experience at Scale

This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make you central to your organisation’s succ

Content is what many B2B marketers do all day – briefing, researching, writing, promoting, analysing, reporting... It's a never-ending cycle looking for the next bit of killer content to keep the wheels of your marketing turning. So how do you get this process right and a create a continuous flow of content that meets your demand generation objectives, is enthusiastically received by sales and puts your brand in the best possible light? In this webinar, we'll examine how to streamline your content strategy to create a virtuous circle of great content that meets your various objectives, on time and on budget.

B2B marketers are in the age of demand gen. And that means your teams have to behave a bit like media companies. That's because it’s the best way of delivering and scaling consistent, high-quality create-demand content. Because let’s be real - the days of lead gen are behind us.

Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it. In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.