slideshare
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
- Implemented a successful field marketing model
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B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy.
This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.
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Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? Only 1 out of 4 of these MarTech efforts will reach a return on investment.
The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers? Let's help to make sure your MarTech stack rises to the occasion and doesn't fall flat!
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DealSignal
Whether you’re off and running with Account-Based Marketing or not quite sure where to start, the three B2B marketing & sales experts on this webinar will provide you with actionable steps you can take to make your ABM efforts more effective come learn the secret sauce for ABM success.
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