ACCOUNT-BASED MARKETING & SELLING Evolving Your Customer Engagement

For decades, sales reps have been targeting prospects at the account level. So, why has “account-based marketing” (ABM) only recently become the hottest trend in SaaS sales and marketing? ABM experts believe its a lack of alignment between teams. Hear experts from SiriusDecisions, Engagio, and InsideView as they share how to help your sales and marketing teams attack the right accounts, in the right way together
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OTHER ON-DEMAND WEBINARS

State of the Consumer: Innovating Through Adversity

Suzy

“Adversity gives birth to greatness,” the Buddhist philosopher Daisaku Ikeda once said. If there’s any truth to that mantra, then the many challenges we’ve faced this year may pave the road to a brand new renaissance of rapid growth and cross-category innovation. In our most hopeful consumer report to date, Suzy CEO and Founder Matt Britton will leverage valuable new insights from our market research platform — including video of real, one-on-one consumer interviews from on-demand network of screened and verified consumer — to unravel the perfect storm of circumstances that brands can use to break out of category silos, create all-new business opportunities, and connect to consumers more meaningfully than ever before.
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Real Time Insights Keep Your Company Ahead

Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.
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Integrating Account Based Selling & Marketing For Your Events

SAP

Hosting or participating in events is an important way for companies to establish and grow their brand, requiring a large amount of budget and time investment. Successful events can help drive more qualified prospects, acquire leads and convert customers, but it’s not always easy to attract attendees or ensure that the right people attend. In this webinar we’ll be exploring how applying an Account Based Marketing (ABM) approach before, during and after your events can significantly boost your event ROI. We’ll also be looking at to engage sales and use social media in the process, as well as discussing how to measure event ROI.
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The Next Wave of ABM: Optimizing Scale, Personalization and Agility with Real-Time Account Insights

Speed and agility are critical in the cybersecurity world, and FireEye has developed several innovative ways to address this challenge within its award-winning ABM program. The company applies new insights to its ABM and other target accounts with surprising speed and scale. FireEye also automates the process through deep revtech integration.
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