DEMANDBASE, INC
There is no cookie-cutter answer for launching an ABM strategy, but during this presentation, which will feature B2B marketers currently embarked on their own journey, we will offer a perspective designed to highlight the value you could achieve within your organization.
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ViB
Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52.
However, many brands simply aren't using the right tools and tactics to drive success in the inbox.
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Whether you’re already using intent data or still learning about its sales potential, this session covers the steps you need to take when you decide to add intent data to your sales and marketing mix.
Join us and our Creative Director, Charmaine Española, as we share the different ways you can maximize buyer interest signals to help your sales team close more deals faster and to assist your marketing generate more win-ready leads.
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Are you using your MarTech stack to its greatest potential? When it comes to ABMifying your stack, there’s a good chance you already have the tools - the question is how to put them together. Integrating your CRM with RollWorks is a good start, and there are so many other ways to ABMify with platforms like Bombora, Crossbeam, Postal, and more!
In just one quarter, Crossbeam, a RollWorks customer, was able to use the simple combination of Salesforce, Marketo, and RollWorks to see a 64% shift in accounts from “unaware” to “engaged” and see 18 influenced opportunities from high-level accounts.
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