Account-Based Marketing for Every Budget

Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable webinar, and learn how to create high-converting lead magnets that: Progressively profile your prospects and give you data to support them on their buying journey Educate prospects on your solutions and give you a healthy bump in average order value (AOV) Move your leads from marketing qualified leads (MQL) to sales qualified leads (SQL) and increase your sales conversations Address objections early so your sales department can convert more prospects into happy customers

A successful account-based marketing program begins with finding & prioritizing the right Target Accounts for your use case. For Manufacturers, that critical piece may be particularly challenging. Join account-based data provider, Ocean.io, and global ABM platform, Jabmo, as they team up to explore how Manufacturers can best navigate the Target Account selection process.

In this webinar - Suzy CEO and Founder Matt Britton and Piers Fawkes, founder, and editor-in-chief of PSFK, will dive into how the modern workplace may be reimagined in the years to come. Using the latest research from Suzy’s real-time platform, we’ll explore how consumers are reacting and adapting to a disrupted work environment, emerging trends in remote work, and how I.T. decision-makers, the unemployed, and workers across different generations are shifting their perceptions of what work is.

Account-based marketing (ABM) has changed the way B2B marketers target prospects with personalized content through digital ads and social media. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy.