Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)

Account-Based Marketing for Existing Customers
We spend a lot of time and money creating personalized experiences for top prospects who visit our websites.

But all too often, once those prospects become customers personalization becomes a thing of the past and they get the same site experience as everyone else.

At a time when customer lifetime value matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.
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OTHER ON-DEMAND WEBINARS

CONVERSATIONAL ABM: 5 STEPS TO GET STARTED

DEMANDBASE, INC

There is no cookie-cutter answer for launching an ABM strategy, but during this presentation, which will feature B2B marketers currently embarked on their own journey, we will offer a perspective designed to highlight the value you could achieve within your organization.
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Accélérez vos processus de ventes, réduisez les risques et maîtrisez vos coûts avec DocuSign + Salesforce

De nombreuses entreprises françaises ont déjà transformé leurs processus commerciaux en dématérialisant le parcours de signature des contrats de ventes, devis, bons de commandes et autres documents. En choisissant des solutions de gestion des contrats intégrées à votre CRM Salesforce, vous gagnez encore plus de temps : Envoyez v
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Building and Scaling your B2B Marketing Media Engine

B2B marketers are in the age of demand gen. And that means your teams have to behave a bit like media companies. That's because it’s the best way of delivering and scaling consistent, high-quality create-demand content. Because let’s be real - the days of lead gen are behind us.
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How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%

Snowflake

As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.
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