Account Based Marketing in a Marketing Automation World

CleverTouch Marketing

Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.
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Spotlight

Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of one to drive an effective marketing strategy. In simple terms ABM focuses on identifying accounts (i.e. companies, individuals, user groups etc.) that match their ideal clients and targets the key decision makers in those establishments with personalized messages and content through respective marketing and advertising campaigns.


OTHER ON-DEMAND WEBINARS

DIGITAL TRANSFORMATION IN B2B MARKETING

teamlewis

The B2B marketing industry is saturated with the latest buzz words and trends. ‘Digital Transformation’ is one of the biggest! There are approximately 4,000 marketing technology vendors out there with a target audience that evolves on a daily basis. With this in mind, how can B2B brands and marketers bring about transformative success?
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Rethink [B2B] Marketing: Account-Based Marketing Journey

Act-On

ABM may be hot, but it’s far from new. In fact, it’s actually a long-established enterprise marketing tactic that focuses marketing and sales efforts on an account (rather than an individual lead). However, modern technology makes ABM accessible, scalable, and repeatable - and is delivering some tremendous results. Learn how to Rethink [B2B] Marketing and adopt account-based marketing tactics you can profit from.
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What You Need To Know to Successfully Market Yourself on LinkedIn

MarketingXLerator

Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it? You have a profile and company page, but for some reason you see no results. Why? This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products. Learn how to: • Have a LinkedIn profile that helps you find that new job, grow your career, and attract new business. • Make your LinkedIn Company page a real asset and use it to drive traffic to your website via advertising and then convert via retargeting. • Write InMails that get responses. • Position yourself as a thought leader so you don’t have to sell but can be a trusted advisor. In addition, you’ll gain insights into LinkedIn’s demographics around the world and the future vision for LinkedIn as part of Microsoft.
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The Road to ABM

Bluewolf

Companies can generate 208% more revenue from marketing efforts when sales and marketing teams are in sync. An Account Based Marketing (ABM) strategy allows you to identify and engage Tier 1 and high-value accounts with personalized content across all marketing channels. Identify, prioritize, and engage with the right account, and the right person, at the right time. In this webcast we covered: - How your organization can develop an ABM strategy - with a simple OR complex marketing technology stack - Methodology for implementing an ABM strategy in phases - find out which approach works best with your technology stack and integrations - Marketing and sales alignment strategies that work - how the most successful companies integrate and leverage the same data to drive ROI and create memorable customer experiences.
Watch Now

Spotlight

Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of one to drive an effective marketing strategy. In simple terms ABM focuses on identifying accounts (i.e. companies, individuals, user groups etc.) that match their ideal clients and targets the key decision makers in those establishments with personalized messages and content through respective marketing and advertising campaigns.

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