Account-Based Marketing: The Revolution Continues

SiriusDecisions Inc

“Account-Based Marketing” is the latest buzzword to captivate the world of B2B marketing. In fact, 92% of B2B organizations have said account-based marketing is “extremely” or “very” important to their marketing initiatives. With companies who use ABM now reporting powerful results, the big question is how to get started. Leading SiriusDecisions analyst, Bob Peterson, shares insights in July’s, The Insightful Marketer.
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In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation…


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