When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video offers practical advice and insights, s
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Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this
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Lattice Engines, Inc
Like most marketing teams, you are likely looking to scale your ABM efforts. Today, with increased buyer demands, disconnected data sources, and advances in AI - a unified customer data center is critical to running account-focused marketing programs at scale. Learn how Adobe, Informatica and Masergy used artificial intelligence to scale their account-based marketing efforts.
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Marketo
Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, as he breaks down the core marketing automation principles to building a demand generation machine that scales, performs across regions, and drives more business!
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