Are you struggling to effectively use all of the enablement content at your disposal? Do you feel like you have a hodgepodge of resources and don’t know when and how to deploy them?
In this masterclass, we discuss how the best sales reps employ enablement content to move deals forward and accelerate pipeline. We share real-life examples of how the fastest growing companies manage sales enablement assets, so you’ll come away with practical tips and techniques that you can put into action right away.
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The Streaming Network Webinar Software
Have you ever wondered, what exactly does your Business Development team think about the leads you giving them? Are they truly valuable, or are they dead leads? What is the real conversion rate between your webinar attendees and real leads who end up buying your product or service? You can have the best content webinar strategy, coupled with the strongest webinar platform, but if you are not sending your sales team the right leads, you are wasting your time (and money). In order to close this gap between marketing and sales, start leveraging an Account-Based Marketing(ABM) strategy.
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Demand Gen
New research from Demand Gen Report shows that marketers are increasingly focusing on quality engagement over quantity and are rethinking their investments and traditional tracking metrics to adjust to evolving buyer needs. This webcast, featuring John Dering of Demandbase, highlights the latest benchmark data on the channels, metrics and tools practitioners plan to leverage in order to better attribute marketing campaigns and leads to revenue.
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Rollworks
One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads.
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