Activating an Intent Strategy to Build Lead Flow and Revenue

Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.Here’s what you’ll learn from this webinar: Why predictive analytics should inform and operationalize your ABM strategy.

Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. Join Heidi Bullock, CMO of Engagio, in this webinar to learn how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience. Watch to learn: Why marketing executives should bet on ABM.

ABM continues to be one of the hottest topics in b-to-b. According to SiriusDecisions research, 93% of organizations state ABM is extremely or very important to their overall organizational success, and 70% of respondents plan to invest more on ABM over the next 12 months.

Account-based engagement requires successful collaboration between sales, marketing and customer success. But far too often, sales and CS are overly dependent on marketing to drive ABE strategy. Join Revenue.io Commercial Sales Manager Jake Spear and Chief Marketing Officer William Tyree for a session focused on 5 ways that sales can proactively work with marketing to ensure that they have what they need to not only win deals, but maximize the lifetime value and growth potential for each customer.