Activating an Intent Strategy to Build Lead Flow and Revenue

Intent Strategy
As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top-of-funnel programs, improve lead scoring/nurturing, prioritize outreach, and provide account intelligence to sales teams.
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OTHER ON-DEMAND WEBINARS

ABE in a Downturn: How to Use Account Intelligence to Do More with Less

This session is a recording of the live keynote presented at ChatFunnels ABE Summit 2022 We are living in an uncertain and interesting time. This is not about the effects of Covid but more on post covid economic climate including high inflation, budget cuts, layoffs and recessionary signs. This is going to change how leaders think about their entire go-to-market. Hear from Jon Miller on his strategies to prepare for the future.
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ABM Measurement 101: Account-Based Attribution

Engagio

Want to prove the impact of your ABM initiatives? In this webinar on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.
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The Value of Personalization for B2B Companies

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this
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Always-On Account-Based Marketing - Webinar

You don’t turn off your CRM. So, why would you turn off your account-based marketing program? This recorded webinar walks through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. The webinar helps marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.
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