Advanced Insights From The Field: Account-Based Marketing For Demand Generation Leaders.

“Adversity gives birth to greatness,” the Buddhist philosopher Daisaku Ikeda once said. If there’s any truth to that mantra, then the many challenges we’ve faced this year may pave the road to a brand new renaissance of rapid growth and cross-category innovation. In our most hopeful consumer report to date, Suzy CEO and Founder Matt Britton will leverage valuable new insights from our market research platform — including video of real, one-on-one consumer interviews from on-demand network of screened and verified consumer — to unravel the perfect storm of circumstances that brands can use to break out of category silos, create all-new business opportunities, and connect to consumers more meaningfully than ever before.

Customer experience (CX) programs often struggle or fail because they are launched with the wrong goals, metrics or direction. Simply put, if you do not align your CX initiatives to customer-centric results, then you cannot be surprised if your CX program fails to deliver key benefits, such as improved retention, greater organic sales growth, higher margin, improved word of mouth, or more customer referrals. This invitation-only, complimentary virtual briefing explores what you need to create a strong, sustainable CX program that fosters a customer-centric culture and delivers business results. You will discover how to make CX matter more to leaders by demonstrating the business opportunity for improved customer satisfaction, loyalty and advocacy.

The easiest way to identify in-market buyers is intent data, but not all intent data is created equal, and it’s only as good as the activation. Getting started can feel daunting, especially with the mixed information available of what intent data is, how it works, who should use it, and at what stage of the funnel. In this webinar, led by a live panel of experts and ABM practitioners, we’ll demystify the intent data marketplace by answering the most commonly asked questions with practical strategies for getting started.

Manufacturing revenue is a science. Companies can innovate on how they manufacture revenue just like they innovate on their product & technology. SaaS companies spend 23% of revenue on Product R&D to keep up with technological advancements, but $0 on Revenue R&D to innovate and improve how they manufacture revenue. Join Chris Walker, CEO and Founder of Refine Labs, to learn how winning companies are running Revenue R&D just like they run Product R&D – to launch new revenue programs into market, introduce innovation in the customer experience, increase market share, and build a sustainable competitive advantage.