Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty.
In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.
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Instapage
Increase your deal size by 20% with ABM. Learn the ins and outs of ABM and how precise targeting can increase your ROI from our friends at RollWorks.Here’s what you’ll learn:What ABM is and how to incorporate it into your marketing strategy,How precise targeting can increase your ROI.
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B2B Marketing
ABM allows you to carve out a number of different propositions and put the right one to market in the right place. This may be done programmatically through behaviour, by cluster or even by creating bespoke value propositions for each account.
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Lattice Engines, Inc
Like most marketing teams, you are likely looking to scale your ABM efforts. Today, with increased buyer demands, disconnected data sources, and advances in AI - a unified customer data center is critical to running account-focused marketing programs at scale. Learn how Adobe, Informatica and Masergy used artificial intelligence to scale their account-based marketing efforts.
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