Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking

During the pandemic, Vya’s main sources of demand, events and direct mail, essentially collapsed. Website form fills declined dramatically. How did Vya adapt? Vya’s sales and marketing team went all in on Person-Based Advertising (PBA). By building a person-based strategy that aligned marketing to the sales organization, it helped ensure that marketing was able to effectively support a unified outbound process. Martha France, VP of Sales and Marketing at Vya, joins Joe McNeill, Influ2’s CRO to discuss how sales and marketing can align on accounts to drive pipeline growth. Vya is a B2B end-to-end marketing resource management platform for businesses that need to distribute their marketing materials across a widely distributed salesforce and enable customization at the local level.

With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.In this webinar featuring Uberflip, Sigstr, and Snowflake, you'll learn:All about this brand new high-volume channel for your content distribution strategy.

ABM is no longer the fastest path to growth – it’s essential for survival. Why? Because none of us have time or budget to waste. Over the last decade, the definition of account-based marketing (ABM) has evolved to an intelligence-driven go-to-market (GTM) framework that is essential in B2B marketing. This evolution has impacted B2B MarTech stacks – shifting away from solely relying on marketing automation platforms (MAPs) to needing technology that enables revenue organizations to be better informed, more targeted, more relevant, and therefore more efficient and effective.

Grab some lunch with your marketing ops and demand gen teams and in just a 45 minute session you can expect to learn: The 5-point framework for aligning marketing ops and demand gen, How to assess the current state of your demand gen and operations alliance, The key measurements of database health.