Award-Winning ABM: Strategies to Reach and Influence Key Decision Makers

Award-Winning ABM
ZS, a global technology and consulting firm, had one big problem: executive awareness.

To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts.

Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.
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OTHER ON-DEMAND WEBINARS

Your Most Important Sales Differentiation Tool: Words That Sell Versus Words That Don’t

The right word used at the right time can energize deals and differentiate you. But one wrong word, can be a deal killer. The most important tool salespeople have to engage buyers and standout in a noisy marketplace is word selection: words they use (and don’t use). Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different! for a masterclass on word selection.
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How a B2B technology company generated 4X target leads by combining Inbound and Account Based Marketing

The Smarketers

For a lot of marketers Inbound Marketing and Account Based Marketing are two completely different streams of marketing. Interestingly, it is not! When ABM and Inbound Marketing objectives align, it can generate incredible results as it did for one of our clients. In this webinar, we will talk about the following and how we’ve used these methods to successfully generate 4X number of leads for one of our technology clients that provides Analytics solutions.
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Dématérialisez vos documents RH et administratifs avec la signature électronique

Pour faire face à la multitude de missions RH, vous vous êtes probablement déjà équipé d'un SIRH. En mettant en place la signature électronique, vous pouvez transformer plus encore votre métier en gagnant un temps et une énergie considérable, tout en faisant de votre département un avantage compétitif pour votre entreprise. Dans
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Using Animation to Create Content Throughout the Sales Funnel

Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey? Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.
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