Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

The convergence of Inbound Marketing, Demand Generation, and ABM have started to pick up. In 2023, these strategies will become mainstream. Is Your Marketing Function Ready? If you are planning to join the Inbound, Demand Gen, and ABM bandwagon, join our webinar to learn how to integrate these new-age tools to drive more conversions and revenue growth in 2023.

In this recap of the webinar presented yesterday by SalesIntel’s CEO, Manoj Ramnani and Mintigo’s Vice President of Marketing, Nida Chughtai, you’ll learn the following: - Historical challenges of expanding into a new market - Techniques to identify new accounts more likely to convert - Using intent data to get a better understanding of your expanded audience’s needs - Identifying the right people in the buying group to immediately engage - How to surface the correct buyer in marketing automation and CRM

Annual planning is upon us-are you ready? Regardless of where you are in your Account-Based Marketing journey, this time of year is key to a successful, targeted strategy. There are key areas you want to consider and address to ensure you get the most out of your ABM strategy in the coming year!

With 2019 around the corner it’s time to take your ABM experience to the next level. Join Ceros, Clari, and Madison Logic on December 6th at 2pm ET/11am PT as they break down the steps for planning, performing and perfecting ABM campaigns that simply rock!