BELIEVE THE HYPE: HOW TO WIN WITH ABM

If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.
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OTHER ON-DEMAND WEBINARS

Your Most Important Sales Differentiation Tool: Words That Sell Versus Words That Don’t

The right word used at the right time can energize deals and differentiate you. But one wrong word, can be a deal killer. The most important tool salespeople have to engage buyers and standout in a noisy marketplace is word selection: words they use (and don’t use). Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different! for a masterclass on word selection.
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Better prospecting, better coaching

Prospecting activities often start with a simple call, but what happens when that call connects? If sellers can’t establish credibility, or if they hesitate – they can lose hard-won prospects in a nanosecond. If sales leaders lack the visibility needed to spot key signals and trends – they're likely not able to spot risk until it is too late. Too often, we’ve only learned from our mistakes – after the fact. It’s time to flip that script.
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Dématérialisez vos documents RH et administratifs avec la signature électronique

Pour faire face à la multitude de missions RH, vous vous êtes probablement déjà équipé d'un SIRH. En mettant en place la signature ��lectronique, vous pouvez transformer plus encore votre métier en gagnant un temps et une énergie considérable, tout en faisant de votre département un avantage compétitif pour votre entreprise. Dans
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Joined-up content marketing

B2B Marketing

Content is what many B2B marketers do all day – briefing, researching, writing, promoting, analysing, reporting... It's a never-ending cycle looking for the next bit of killer content to keep the wheels of your marketing turning. So how do you get this process right and a create a continuous flow of content that meets your demand generation objectives, is enthusiastically received by sales and puts your brand in the best possible light? In this webinar, we'll examine how to streamline your content strategy to create a virtuous circle of great content that meets your various objectives, on time and on budget.
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