BELIEVE THE HYPE: HOW TO WIN WITH ABM

DEMANDBASE, INC

If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.
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Spotlight

Today’s business-to-business companies face serious challenges. Marketing channels are becoming increasingly saturated, suspects and prospects are more difficult to reach, and the competition for the attention of buyers, influencers and even users has never been greater...


OTHER ON-DEMAND WEBINARS

5 Easy Steps for Creating an Account Based Sales Strategy

Velocify

Sales has been targeting contacts at key accounts for decades. So why has account-based selling become the hottest trend to hit B2B sales? Some sales experts believe it is the need for sales and marketing to align around what matters – personally connecting with your buyers. Having a deeper understanding of your buyers goals and objectives and how your product or service can make a difference could help you win more sales. In this webinar, walk away with a 5-step account-based sales strategy that you can share with your boss. You’ll gain: - Tips on mapping out ideal buyer personas in partnership with marketing - Ideas for personalized content to move buyers through the sales cycle faster - Key metrics to measure and optimize your approach.
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Content Marketing for Demand Generation ROI: Create, Track, and Optimize Your Content Strategy

Demand Gen Report

Content marketing is top-of-mind for any marketer that wants to get heard through the noise, but many marketers are creating content with no insight into how it is performing. How do you create a content strategy that drives demand and how do you track your efforts? Join Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies as she helps you find those metrics that matter and learn how to. Create a content strategy geared towards lead generation. Craft your content team and scale your production Promote your content and drive leads. Use the right measurements to measure and track your efforts.
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ABM Measurement 102: Engagement Minute Attribution

Engagio

Watch this webinar to witness the future of marketing attribution. We’ll introduce NEW Engagement Minute Attribution powered by Engagio Dash to demonstrate what true Sales and Marketing activity attribution looks like for generating revenue. In addition, we’ll outline how engagement minute attribution can be used to examine the key activities that create engagement by team and how to optimize these activities to drive positive business outcomes.
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Fortune 100 Content Marketing Ideas for Any Budget

GE Software

Whether you’re a marketer in a Fortune 100 company or a 100-person company, every piece of content starts with an idea. Big budgets can power high production content factories, but a little creativity can supercharge any campaign. Join Kathryn Kilner of GE Software to get ideas from some of the largest companies in the world that you can adopt with any budget to build awareness and capture leads for your business.
Watch Now

Spotlight

Today’s business-to-business companies face serious challenges. Marketing channels are becoming increasingly saturated, suspects and prospects are more difficult to reach, and the competition for the attention of buyers, influencers and even users has never been greater...

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