BELIEVE THE HYPE: HOW TO WIN WITH ABM

If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.
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Spotlight

OTHER ON-DEMAND WEBINARS

Reducing Operational Costs with Better Network Management in the Cloud

Whether you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology; keeping costs down and saving time for your IT Team is key. Join our webinar and learn how Aruba delivers the industry’s most robust and reliable networking solutions for small
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Seizing the ABM Opportunity: Prospects and Priorities for 2022

ABM took a huge step forward in 2021 as marketers sharpened customer focus, added investment, and developed more agile and resilient account-based strategies and programs. So, now what? What’s next for ABM? Which strategies, tactics, and teams will work best in 2022 amid the continuously changing environment in which we’re now used to operating? Which types of customers and prospects deserve more or less attention? Which technologies deserve more attention to help accelerate ABM impact? Which experiments worked and which should be put aside?
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Manufacturing & Life Sciences Have Different ABM Needs

In an ABM world built for tech companies, the unique needs of Manufacturing & Life Sciences can often be missed or ignored completely. This leads to confusion for Marketers and money wasted due to failed ABM programs. Analysts, agencies, and most ABM platforms center their recommendations and philosophies on tech, while Jabmo specializes in helping Manufacturers & Life Science companies execute strategic ABM programs.
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Personalization: The Key to Delivering ROI in 2023

Nearly all decision-makers (96%) say they feel overwhelmed by the sheer number of people trying to get their attention at any given moment. If you're one of the many marketers trying to get in front of those decision-makers, you won't want to miss this valuable webinar. Karen Steele, chief marketing advisor at Sendoso, will explain how to captivate your buyers with a relevant, personalized, and memorable experience so you can drive meaningful results and ROI in 2023.
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