The convergence of Inbound Marketing, Demand Generation, and ABM have started to pick up. In 2023, these strategies will become mainstream.
Is Your Marketing Function Ready?
If you are planning to join the Inbound, Demand Gen, and ABM bandwagon, join our webinar to learn how to integrate these new-age tools to drive more conversions and revenue growth in 2023.
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The last few years have seen the business world adjust to remote-first with incredible rapidity, leaving many scrambling to adjust their methods of communication. While this has posed a significant hurdle for some, service divisions have been uniquely prepared for this change due to the prevalence of voice in their day-to-day op
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Over the last few years, leading field service software application ServiceMax has gone through a number of go-to-market changes, which has resulted in some major pivots in fundamental strategies. After setting the proper foundation to move towards an account-based approach, ServiceMax is now executing global campaigns at scale, complete with a phenomenal partnership between the sales and marketing teams.
Hear from Shannon Jackson, Director of Demand Generation, about how the ServiceMax team’s shift began at a high-level: first determining how to leverage account insights to prioritize their resources, to then developing a cross-functional approach that aligns sales and marketing as one revenue engine.
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Instapage
Increase your deal size by 20% with ABM. Learn the ins and outs of ABM and how precise targeting can increase your ROI from our friends at RollWorks.Here’s what you’ll learn:What ABM is and how to incorporate it into your marketing strategy,How precise targeting can increase your ROI.
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