Engagio
Wish you could eliminate some of the manual and time-consuming work on your ABM programs? Find out how to make ABM a lot EASIER in this webinar. Cheryl Chavez, Engagio Chief Product Officer, will reveal Engagio's NEW ABM Automation capabilities to help scale ABM programs by automating multi-channel actions in response to account engagement or inactivity. Watch to learn how to: Answer sophisticated questions easily based on engagement.
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As ABM gains momentum, lots of discussions emerge about hiring dedicated resources to scale and mature the ABM program. Join this session to discuss ways to think about who and how to hire, and where certain roles should fit within a larger marketing organization.
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During the pandemic, Vya’s main sources of demand, events and direct mail, essentially collapsed. Website form fills declined dramatically.
How did Vya adapt? Vya’s sales and marketing team went all in on Person-Based Advertising (PBA).
By building a person-based strategy that aligned marketing to the sales organization, it helped ensure that marketing was able to effectively support a unified outbound process.
Martha France, VP of Sales and Marketing at Vya, joins Joe McNeill, Influ2’s CRO to discuss how sales and marketing can align on accounts to drive pipeline growth.
Vya is a B2B end-to-end marketing resource management platform for businesses that need to distribute their marketing materials across a widely distributed salesforce and enable customization at the local level.
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Bizzabo
Join marketing leaders from insightsquared and bizzabo for a fireside chat on how event marketing can fit into an account-based marketing (abm) strategy. Check out our webinar agenda: What is ABM and why should your company move towards it? How does event marketing fit into your ABM strategy.
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