B2B Marketing
Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. Now that we know ABM is here and transforming marketing, what can marketers expect in the future?
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As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: ABM. With an account-based approach, teams can focus their investments and target specific accounts with the highest fit, intent, and engagement to help drive revenue fast.
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Salesforce
The secret to successful ABM isn’t so secret: start with quality data, add the right orchestration tools and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. In this session, ABM veterans and tech pioneers from Radius, Bluewolf and Salesforce will share what it takes to move from theory to successful practice, including an insider’s tour of Einstein ABM Blueprint.
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Azure SQL Managed Instance is the cloud destination for modernizing your SQL Server applications at scale, combining the best of SQL Server with all the benefits of a fully managed service. Recent investments in the service make it even more powerful and secure, enabling you to modernize your most demanding mission critical wor
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