Beyond the Hype: Making Account-Based Marketing Work for You

July 29, 2021 | 1:58AM

Account-based marketing. If you’re a B2B marketer, you know that everyone is talking about it — but what is it, and who’s actually doing it? More importantly, is it right for your business? If you are wondering what all the hype is about, you aren’t alone. In a recent survey, Forrester Research discovered 73% of B2B survey respondents agree that, as an industry term, ABM lacks specificity and gets applied inconsistently to many different approaches.*
Watch Now

Spotlight

From item classification to duties calculation, get the information you need to stay compliant and reduce your risk of customs delays, rejected shipments, and unhappy customers.


OTHER ON-DEMAND WEBINARS

Don’t Just Maintain. Inspire.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene

Don’t Just Upgrade. Revolutionise.

This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make you central to your organisation’s succ

Real Time Insights Keep Your Company Ahead

Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.

Get Your Data Working for You

Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Watch our webinar now.