Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel

This session is a recording of the live keynote presented at ChatFunnels ABE Summit 2022 We are living in an uncertain and interesting time. This is not about the effects of Covid but more on post covid economic climate including high inflation, budget cuts, layoffs and recessionary signs. This is going to change how leaders think about their entire go-to-market. Hear from Jon Miller on his strategies to prepare for the future.

Customer experience is critical to a company’s brand and, ultimately, its bottom line. With buyers choosing when and how they move through the buying cycle, it’s more important than ever to focus on meeting and exceeding their needs at each stage. Enter AI and Account-Based Marketing. While still an emerging technology, AI is already giving marketers the power to stay one step ahead of their customers and implement highly targeted strategies like ABM to guide them into the sales funnel.

With ABM being overwhelmingly popular in B2B marketing, it makes a marketer wonder how to execute creative campaigns so their messaging can be heard above the noise. Join Tyler Lessard, VP of Marketing at Vidyard, Sruthi Kumar, Global Marketing Manager at Sendoso, and Allie Butters, Head of Marketing at Terminus as they share creative tips and tactics to engage and enchant your target accounts.

You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh, and your CEO wants to see greater ROI from marketing... like, yesterday! That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.