Building an Account-Based Marketing Framework for Your Business: The What, How, & Why

Prospecting activities often start with a simple call, but what happens when that call connects? If sellers can’t establish credibility, or if they hesitate – they can lose hard-won prospects in a nanosecond. If sales leaders lack the visibility needed to spot key signals and trends – they're likely not able to spot risk until it is too late. Too often, we’ve only learned from our mistakes – after the fact. It’s time to flip that script.

Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.

Whether you’re already using intent data or still learning about its sales potential, this session covers the steps you need to take when you decide to add intent data to your sales and marketing mix. Join us and our Creative Director, Charmaine Española, as we share the different ways you can maximize buyer interest signals to help your sales team close more deals faster and to assist your marketing generate more win-ready leads.

Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Access our first Online Forum of 2019 available on-demand through June 15 where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip.