Building Inbound Marketing Campaigns & Strategies

In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well. Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.

Many organizations struggle to understand where account-based marketing (ABM) fits in their broader demand-creation picture. Watch this webinar, featuring SiriusDecisions, to learn the role of ABM and how to provide a comprehensive demand strategy.You’ll also learn about:The SiriusDecisions Demand Spectrum.

An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the overall business portfolio, including approximately $125 million of additional run-rate savings. Board of Directors concludes, with the assistance of full reviews by two separate, independent financial advisors, that PPG’s current business portfolio presents the best opportunity to maximize long-term shareholder value.

One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads.